Unlock Your Infinite Power: A Guide to Building Your Ultimate Life

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Welcome to your ultimate life.

Here we are in the middle of the forest.

We're starting with a pristine piece of nature.

What a beautiful background.

Now, obviously it's a background.

I'm not actually sitting out in the forest.

Besides that, where I am in Edmonton, Alberta as I record this.

It is, I think I'm recording this on that Halloween in October, you won't see it till the middle of November or something for another month and a half.

But anyway, it doesn't matter up here.

It certainly doesn't look like that.

It does in the summertime, but not now.

It's getting cold.

Had some a couple of little freezing nights already and oh, day before yesterday we had the tiniest little flurry of snow.

I thought we were going to get to Halloween with no snow.

It wasn't even enough to land on the ground, but there were tiny, light, fluffy flakes floating outside the window.

And Joy said, oh, there's snow.

And I said, oh, no, see, before Halloween.

Because the saying is that the first snow is always before Halloween.

So it didn't touch the ground.

Or if it did, it was gone in an instant.

But I did see a few fluffy little flakes.

Today I want to talk about building a business.

Now we've talked a lot about the spiritual, the woo woo, the energetic, all of those kinds of things in the context of building your ultimate life.

And I'm going to talk a lot more about all those forever because they're the most important, they're the foundational.

And here's why I say that if my energetic or spiritual foundation isn't strong, I don't care how much money I have, it ends up with misery.

All you have to do is look around and look at rich people.

Super rich.

I mean, I was wealthy, I wasn't like billionaire rich.

But I had all the money I knew what to do with before and I was accompanied with just bigger problems and much, much misery.

But anyway, today, the next seven episodes.

So that's going to be three and a half weeks.

We're just going to get to the nitty gritty of building a business because even if you do the energetic work and we talked in the last episode about building or burning it down, take control of your life, meaning your attitude, and you show up every day with power and you know, you create yourself and you recognize that you are a divine being.

And because you have divine, God's DNA runs through our spirit.

And that's true even if your body has busted parts.

Like, my eyes are terrible.

You know, my vision without my contacts is 2500, which means I have to be 20ft away from something in order to see it.

Where a person with good regular vision can see it at 500ft, that's almost two football fields.

So two football fields away, somebody can read the letters right on the thing.

I got to be 20ft away to read them.

2500.

And I got ears, you know, I wear hearing aids sometimes.

Got hearing loss.

And in the last year and a half, I've had back problems.

I damaged the vertebrae and the lower.

Blah, blah, blah.

I'm not complaining, believe me.

No excuses, no complaints.

I love every minute I lean into it.

But the reason I'm saying that is because my life is full of physical challenges, as yours may be.

I had a boatload of spiritual challenges with decades of depression and addictions and all that kind of stuff.

So you've had your pile.

Maybe yours is way worse than mine.

I don't know.

What I know is everything is doable, everything is overcomeable.

I know that's not a word, but I'm using it anyway, and you know what I mean.

Now, when we do that, most people, when they've gone through a journey in life, overcome hardships, shown resilience, not given up, stood back up after the umpteenth knockdown, we cheer for them, we love them.

The movies, you know, the boxer that gets up again and again, or the business person or the, you know, whatever it is, we love them.

We read those books, we love those movies.

We won't give up.

Resilience, perseverance, all right?

When that happens, most people, not everybody, but most people have a desire to serve, to do something, right?

We've talked about that many times.

Maybe you have a desire to help people.

People say that all the time.

That's the catchphrase.

I want to help people, okay?

And then we have to get to the nitty gritty.

And that's why today, and this is the first of seven, we're going to talk about building a business.

Now you can have a job and still help people.

I know personally, I'm personally acquainted with many people who have.

I know a doctor, I know two doctors.

I know three doctors who are physicians.

And they do their job well at teaching at a university also.

And, you know, and I know several who are attorneys and some engineers.

I know those people and they do good in their jobs and they volunteer in church and community and they serve others and they try to support and raise their family and kids and stuff like that.

So they are about the business of serving others while they cover the mortal expenses.

You know, food, clothing, shelter, vacations, education, all that stuff, doing whatever they've learned to do.

And maybe that's you.

And that's perfect.

Perfect.

There are another group who have these kinds of growth opportunities in their lives who have said, I want to use what I've learned in my growth challenges and opportunities, my struggles, my problems, my bankruptcies, betrayals, illnesses, all.

I want to use that as my tool to serve in a way that's bigger and more far reaching than just after work or on the weekends.

In other words, they want to build a business.

They want to build a business using what they've learned in life.

Now me, I've done that.

I have written in the last 15 years 20 books.

I have four more on the drawing board.

I have done 91 songs.

I speak in a lot of places, I perform, I do videos, I have a big YouTube channel, a vibrant following, and I have created coaching clients all over the world.

So I chose to build a business that is completely based on the learning that I got.

Stumbling through my decades of depression, attempting suicide, addictions and everything else, and then making a choice to take control and overcome that.

So I made that choice.

I got the help I needed, still do all in.

And I made a choice to use that as the basis for creating the money that I need for rent and vacations and food and all the rest.

Now that's a choice.

I'm not saying one person should do one or the other.

It's what you're driven to do.

What I don't want you to do is wish that you could do one and then do the other.

I meet lots of people, I just talked to one yesterday who had a job, has a job, had a job, and they wish they could build a business with their life experience.

Talked to them about what that was.

It was clear to me their life experience was powerful, useful, could be of service to millions of people who have similar or related challenges that they could use help with.

So it was clear to me that that person could create a business doing that.

But creating a business isn't a snap of a finger.

You don't just put up a video online and make a bunch of money.

That doesn't work like that way.

In the beginning of social media, in 2000, six, almost 20 years ago.

Six, six, seven, eight.

You know, you put up a post on Facebook or other places and then lots of people saw it, all your friends, and blah, blah, blah.

Today it's all business, commercial, 2%, 3% of your friends see it.

Algorithms and engagement and Facebook ads and money.

So it's gone just the way of yellow pages and newspaper ads and billboards, where you build a business the way you've always built a business.

So that's what we're going to talk about today.

How do you build a business?

Now, I'm going to talk specifically about people who want to build a business from their life experience, from the things they have suffered, struggled, been tested by, where they've demonstrated resilience and then feel the yearning to build that business.

But the principles that I teach you are going to apply even if you want to build an ebay business selling antiques, or if you want to do an Amazon dropship business, or if you want to do a business of any kind, because the fundamentals of building a business are the same.

My examples are going to be geared toward those who want to build a business out of their life experience and the things that they have to offer in that context, that product or service, as opposed to dropshipping widgets or mowing lawns.

But building a business is the same.

So let's start with that.

Okay, number one, building a business is a long game, period.

You see ads online all the time.

When someone says, ooh, in three months I made umpty thousand dollars, I'm not going to question the veracity of the ads.

I'm not going to call anyone a liar.

What I know is when I have dug into those 90 plus percent are either wild exaggerations or the one in a million or 10 million thing that just happened.

Like somebody created a pet rock.

It was the right moment in time.

Everybody bought pet rocks, somebody made millions.

And then that trend disappeared into yesterday's mists and most of you don't even remember it.

There was a time when buying rocks with painted faces and was all the rage.

And everybody gave gifts of pet rocks and pet rocks were everywhere and stores and gift stores had them and somebody made a bunch of money that was a big hit for five minutes.

Those examples are way the exception of the rule.

So the first thing is, building a business is a long game.

Building a following on social media is a long game.

Building a community where you can sell your products and services, whatever they are, is a long game.

It's a process.

Now, there are Rules, excuse me.

There are principles, there are things to do to make it happen, but we have to understand it's a long game.

If you look at social media influencers that are online who have big followings, Gary Vaynerchuk is a friend.

He's one I know personally.

And you know, he talks about having made a thousand YouTube videos about wine tasting in his parents basement before anything happened at all.

A thousand, that's one a day for three and a half years.

So it's a long game.

I have a friend right now that runs a program.

It's not even a program, it's a community.

He's built a beautiful community.

There are a thousand coaches in it and he runs something called the Coaches operating system.

I love it.

I'm familiar with him, I respect him and he's really good.

He's a good coach and you know what he teaches.

It takes six years to build a successful coaching practice.

Now I haven't gone through the curriculum so I know what each year does.

But my point is it's a long game.

It's not something you do to snap your fingers.

And if you're going to build a business of any kind, two things have to happen.

Number one, you have to know it's a long game.

And so you have to have patience, right?

And commitment.

Patience and commitment to run the long game.

Because you're going to have successes and failures, market trends are going to change, algorithms are going to change.

If you're using online stuff, Google search engine stuff changes, optimization strategies change.

So you have to bob and weave and go with it.

You got to be in for the long haul.

As a corollary to that, knowing that a business is going to take a year, 2, 3, 5, 6 to get really self sustaining and valuable.

And maybe 6 is long, maybe you can do it in a year or two, but it isn't a day or two or a month or two.

So you got to have the resources to make that happen.

Often that consists of simply having a job, creating a side hustle and devoting your time and energy to building the side hustle until it replaces your job.

Obvious.

And yeah, that means there's a period in the middle of a couple of years where you're pretty frantic and you're working a lot.

Ask any entrepreneur.

That's just part of the game.

Now I did that.

I had a job.

I worked in the electricity business for different utilities in California and Arizona and Idaho and Alberta up in Canada in different positions.

First it was just the plain old utility business, delivering Electricity and then deregulation got involved and I was a central figure in, you know, in California and Alberta, in that game, doesn't matter.

Still electricity.

And I had a job doing that.

One of the things I wanted to do early in that career was I wanted to do music.

Music has been a love since I was very young.

I wanted to be a pianist, a composer, a singer.

I wanted to do that.

That was frowned on by my family.

So that's fraught with emotional tension and my depression and self loathing and all that stuff.

That story's in tightrope of depression.

Not going to tell it right now, but I wanted to do that.

So I did exactly what I said.

I built a side hustle.

I opened a recording studio.

It was in my house.

Gradually I added soundproof rooms and I added some more gear and some more microphones and began to build the business.

I built a successful recording studio like it always will if you're successful and stick with it.

It got to the place where I had to choose.

I got to quit the job and go all in on the studio or I got to shut the studio down because I was working too many hours for too long.

Like a couple of years.

I was working 12, 14, 16 hours a day.

Some days, not every day, but some days, lots of twelves.

And then this emotional baggage that I talked about came in and I decided to shut the studio down and pursue the corporate path because that's what I was supposed to do.

And that resulted in disaster in my own life.

Internal emotional conflict and led down really dark path.

Doesn't matter because that's a different story.

It matters.

A lot mattered to me.

But that's not this story.

The story is I got to the point that I said where I could have stayed in the studio business and made my own music.

So in the last several years of the studio business, I wrote several albums.

One was sponsored by the Arizona Composers Forum.

I lived in Phoenix at the time time.

So I began to have success.

I got some commercial airplay.

I began to sell music.

I did some video soundtracks.

You know, I start.

It started growing.

It was happening and doing other people's studio work.

I was making a good living.

Okay.

I play keyboards and I learned synthesizers.

And so I did a lot of stuff.

My point is I did the side hustle.

Built it to the point of choice.

Now my choice was to chicken out, go back to the thing I was pressured to do and give it up, which wrecked my life.

But it doesn't matter.

My point is about building it.

So I'VE done that.

And if that's what you want to do, let me help you.

You can build a business.

And especially so my side hustle was music.

Your side hustle could be writing.

You could decide to write a book.

If you've got the life story stuff that we've talked about that leads to some kind of consulting or coaching, emotional intelligence work, work in leadership, work in sales training, work as a coach or a consultant.

I have done that now, but that's a different story.

So in 1995, 92, actually, that was the crossroads I had to choose.

And I chose to chicken out and shut it down.

I could easily have done the other.

And so I know how to get to that point because I got it there.

And the reason I chickened out was the wrong thing.

I felt pressured is because of other things, not because of the viability of the business.

So that's the typical way to build it.

In order for that to work, you have to have resources, especially when you make the transition and you quit one and you go in the other because there's going to be ups and downs.

So you got to have some resources.

You got to have a support system.

I was married and had kids, and I didn't have that.

I did not have a support system neither for my family nor for my spouse.

At the time, it was anti, anti, anti.

So that's why I gave into the pressure.

It doesn't matter, but I could have done that there.

So that's one way to do this.

And it's especially easy when you're doing things like trying to build a business from your life story, trying to create a coaching business on the side, or trying to create a consulting business that's built out of your life story.

Back then, I couldn't have done that with my life story because my life story was a mess.

But if I had, writing books was way more hard.

Putting products out was way more hard because we didn't have the Internet.

Now we have tools and things to reach the world and market to the universe.

And so it's easier.

It's so easy now when I want to launch a new product, it's easy.

I can reach the world.

Email lists and advertisements on Twitter, Facebook, LinkedIn and groups and, oh, you know, the field is ripe and yeah, it's crowded and noisy.

You know what gets in the way of most people building that side hustle?

They're afraid to do it.

Now when I say I chickened out, it was because of a lot of family pressure and internal depression and not Owning my worth, that's a big struggle with people.

I have conversations with people all the time where they say, well, I've got this stuff happened in my life and they've got an amazing story.

Hooray.

And I don't know if it's worth anything.

Well, that's a different issue.

The mechanism to build a business, get out of whatever job you don't like and create a business online doing what you love.

Love, love, love, love is available.

And it's easier today, in 2024 than it's ever been in the history of the world.

Easier, Easier.

You can reach more people.

You can create products and services.

Your ability to deliver information and tools and lessons and coaching and consulting digitally is massive.

Tomorrow I'm recording this on a Thursday.

Tomorrow I'm delivering an all day session with four business partners who are on a track to make a buyout in a year or 2 of 3 or $400 million.

I'm delivering that training, coaching day, virtually getting paid handsomely for that.

And it's all virtual.

I'm not even gonna have to leave now.

Sometimes when I meet with them quarterly, I fly where they are, et cetera, but the tools are good enough that I can do that virtually, you can too.

Everything that I say you can do, you can do, you can do.

Okay?

So if you're going to build a business, I've talked about the process, talked about the process of, you know, building it on the side, ending your job, having a crossover point, having some money saved.

In order to make that work, you got to get a good coach.

There's no way around that because otherwise you're going to fall on your face and splat, blop.

Okay?

I know because I didn't the first time.

The second time I did get good coaching and guess what?

It worked.

If I had gotten good coaching back in 1992, I would have made a different decision.

I didn't.

And my life failed.

Not only the business shut down, but anyway.

So you can do this.

I've done it.

I've done it and it's a failure.

And I've done it as a wild success.

So now let's talk about business itself.

What does it take to make a business?

Number one, you have to have a product or service.

Okay.

Number two, you need an audience.

You need somebody that wants that product or service.

And number three, you need a method of connecting the two so that people who need what you have know that you have it.

And you can make the exchange, usually in money.

We don't Trade goods and services very much.

We mostly trade money, which is just the intermediary.

So that's all there is.

Now, creating a product or service, and again, it can be any product or service, but I'm talking mostly about those that want to build something from their life experience means you have to figure out what you have to offer.

Well, I have a process in the book called the story arc.

Buy it, read it, the story arc.

To look at your life, use the developmental story matrix that lets you figure out what you have to offer.

What is it that you do that you know that you can give or sell from your story, your life experience, your resilience, your battles, your battlefield, your recovery from that process in your life?

Whatever they were, what is it that you have to offer?

Most people don't know.

They can't really tell, and they can't tell me when I ask.

And the reason isn't because it's a mystery and it isn't because it's so indescribable.

People use words like, I want to help people step into their greatness and be their authentic selves.

Yawn.

That doesn't tell anybody anything.

So you have to do the work.

There is a process to do that.

It's like going to the doctor and saying, I'm sick.

Oh, okay, wow.

You're sick.

And all you talk about is sick.

What are the symptoms?

Exactly?

What's wrong?

Where does it hurt?

You have a fever?

How long does it hurt?

Is anything swollen?

You know, you get specific.

Well, when you take your life apart with the developmental story matrix and with good coaching, you can figure out exactly, precisely what you have.

Then you can decide how you want to deliver it.

Do you want to write a book?

Do you.

To create a program?

Do you want to be a speaker?

Do you want to create workshops?

What kind of people, what kind of companies, what kind of people need specifically what you have?

Well, those are not hard questions to answer, but 99% of the people won't do the work.

So if you're going to build a business of some kind, consulting or coaching or selling anything to do with your walkthrough life, your life story, the things you have done, learned and overcome and discovered, you have to get specific about what you have to sell, okay?

And that's doable, and you're going to need help.

The second thing is to specify who needs it.

People say all the time, well, everybody, Everybody needs to step into their power.

Everybody needs to realize how great they are.

Yawn, I'm going to fall asleep Again, we got to do better than that.

Everybody in the world is claiming stuff online.

There's so much noise.

The noise threshold is above most people's eyeballs.

So the question is drilling down and being able to describe what you have in a way that's way above the noise.

It's a bright light up there, and people can look up and say, oh, I like that light.

And again, people don't know how to do that.

And I didn't either.

You got to get help and get good coaching, but it's doable.

The reason most of these side hustles fail and never turn into anything is because you don't get specific about what you have to offer.

You don't get really clear about who needs it.

So you can shine the light in the right color, right?

So both of those things are necessary.

And then you have to think about what form am I going to deliver this in?

So I know what I have to offer, I know who needs it.

How do I want to deliver this?

Is this a webinar?

Is this a series?

Is this a product?

Is this an evergreen product and service that I update periodically?

Is it a membership site?

Is it a book where I create?

You know, books often lead to either speaking or other online products.

All of those things are not complicated.

There are tens of thousands of people that are doing it right now successfully, and creating consulting, coaching and other information and assistance and helping services and making good coin because they followed the steps.

There are 10 times as many who are mired in, I don't really know what I have to offer.

I don't believe in myself.

I don't know how to describe what I have in a way that shines a bright light.

I don't know how to put it in a package.

Gee, I don't know how to write a book.

I'm scared of making video.

I don't know.

I don't know, I don't know.

I don't know.

Well, you know what the answers to those are available.

There is no excuse.

Understand what you have.

Understand who needs it.

You decide how you want to deliver it.

That's a business choice.

It's a lifestyle choice.

I love talking to people, so I like group coaching.

I like private coaching because I like the interaction.

I like seeing the results.

That's me.

You can build it however you want, but it has to be done well in a way that resonates not just with you, but with your intended audience.

If they can't find you, if they can't understand what you're Selling if they don't feel like it's going to apply to them, if they don't see results in their life.

Increased confidence, increased cash.

Like, I don't shy away.

Even though my story is about life and things that happened to me, I don't shy away at all from showing people how it's going to create cash in their business.

Cash, cash, cash.

Because I'm asking them to pay in cash.

And most coaches and consultants that I talk to, they're scared to death of that.

They're expecting the client to somehow intuit or potential clients somehow intuit how that's going to increase their bottom line, which is how they're paying for it.

Wrong.

No wonder you don't sell.

So those are the things that you have to do.

You have to figure out what you have to sell, clearly and specifically.

You have to figure out who the hell needs it, like, really needs it.

And you have to be able to build a light so you can shine.

I call that inserting a message in the marketplace.

Well, most people make videos and they're stupid and they don't do anything.

Your video has to be so clear, a beacon, that it's like, oh, I know what they do.

And then you have to decide how you're going to package and deliver it and how you're going to get it in front of that group of people that really wants what's up in that light.

Now, I've dedicated my and then making the transaction, but that's easier now than it's ever been, too.

There's 57 ways to pay online.

That's not the problem.

Websites are easy to build.

Payment pages are easy to build.

Products and services are easy to build.

What's missing is people's courage.

What's missing is people's clarity.

I don't know exactly what I want to build.

I don't know.

We haven't done the process of deciding.

And that's usually camouflaged by procrastination and fear.

I'm afraid it'll fail.

I'm afraid I got jack to have.

And so nothing happens.

Now, here's the offer.

I'm not selling anything, but I'm offering you something.

Do you want to build a business that will support your life of purpose, prosperity and joy?

This is about your ultimate life, creating purpose, prosperity and joy, living the kind of life you want, making the difference you want.

If you want to do that, I can help you do it better than anybody breathing air.

Because I've done it.

I've done it and failed.

I'VE done it and succeeded over and over again.

I have written books and helped people write books.

I've created programs and help people create programs.

I've given keynotes that are powerful and help people create that.

I've done workshops and been paid and I know how to create that.

I know how to get books published in Amazon bestsellers.

I know how to get rid of all that doubt and fear that is keeping you chained to the floor.

If that's your barrier, all that how to can go away.

Now the only question is, do you want to?

Do you want it bad enough to go do it?

Because I also can promise you it's a hike.

You're not going to fall up that mountain.

You're not going to fall up the mountain.

There's no easy road.

There's no easy button.

You're going to need to learn a few new skills.

You're going to have to get over some fears.

You're going to have to have some persistence so I can help you get it done.

If you want to create a business, you need patience.

You need vision.

You need good coaching.

Boy, did I learn that the hard way.

Boy, did I learn that over broken bones and broken glass.

Now, here's the other thing.

I know for sure you have something valuable.

I know for sure the world needs your voice.

I know for sure I want to hear what you've got to say.

I want your products and services.

I want to spread your message.

If you want to be.

One of the ways I help people spread their message is through the podcast, through the LA Talk Radio show.

You got a story to share, reach out.

I want to share it for you, with you.

I want you on here with me.

I want to help you win.

That's my mission.

I'm going to help 300 million people create wealth and impact by discovering, developing and serving with their stories, their gifts and their life experience.

I'm not going to quit till last breath.

That's what I do.

I love doing it.

Why would I quit?

It's more fun than I've ever had.

Yeah, I write books and do music and create programs and everything else, but the people, that's the thing.

I love you.

I know you can do this.

There's nothing in the way except what you put in the way or what you allow to stay in the way if you want to build that business.

This is the first of seven episodes.

We're going to talk about more details.

Reach out or don't, and you'll stay right where you are.

I have no doubt you can create what you want and move forward without hesitation if you want to and create your ultimate life.

Never hold back and you'll never ask why.

Open your heart and this time around.

Right here, right now, your opportunity for massive growth is right in front of you.

Every episode gives you practical tips and practices that will change everything.

If you want to know more, go to kellenflukegermedia.com if you want more free tools, go here.

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